70s Nightclub Fashion Returns for a Comeback: Shaggy Jackets Are the Party Season's Must-Have
While the legendary New York venue Studio 54 closed nearly four decades ago, its unique style impact continues strong.
This season, the spotlight isn't on sheer bodysuits but on the furry, fuzzy coats and stoles favored by celebrities and party enthusiasts as well.
With the festive party season coming up, the distinctive Studio 54 coat is enjoying a significant comeback.
Retail Statistics Shows the Popularity
One of the hottest items from a latest collaboration between a major retailer and a designer brand is a short, cream, shaggy jacket with oversized lapels.
At a leading department store, searches for brown faux fur coats have jumped 190% year on year.
The demand for secondhand plush items is also soaring, with searches for faux fur growing by over 250% in the past six months on a major secondhand platform.
"It's a one and done coat," notes a lead style expert, explaining that it serves as the main piece of an ensemble.
She prefers to wear her own colossal shaggy coat with hipster jeans or leggings and micro shorts.
Television Fashion Echoes the Trend
The aesthetic is replicated in a new streaming romcom series, where a character sports a caramel fuzzy jacket to a informal dinner.
When questioned about her bold outfit, the character responds, "It's what you said to dress up. That's style!"
The Rise of the "Boom Boom" Aesthetic
The trend aligns with what an American style analyst is calling "glam excess."
Inspired by the glamour and excess of the 1980s New York, this aesthetic evokes wealth, champagne, cigarettes, short skirts, loose morals and, of course, fur.
Similar to that time, the trend is set against a volatile financial climate.
Boom boom is very much about dressing for the life you aspire to rather than the one you are stuck with.
Modern Fabrics and Tongue-in-Cheek Luxury
While animal fur was everywhere during Studio 54's peak, today's versions are primarily made from lambskin—a secondary product of the food industry—or man-made materials like polyester.
The trend embodies a knowing luxury—as if a beloved character has taken over with exaggerated silhouettes and surprising hues.
Star Adoption and Exclusive Releases
An English creator was an early instigator of this movement. Her shaggy coats with curly textures have been worn by top pop stars.
Because of high interest, these coats are now only sold in exclusive drops. An upcoming release includes a rose and charcoal style similar to a giant pom-pom, as well as animal and tiger-print options with dramatic fluffy frou-frou.
"When you can only purchase one thing, you don't want it to be a plain sweater or a pair of ordinary pants, you want a standout piece," says a publication head.
The sentiment is echoed by a style head at a leading retailer, who calls it "a surprising, playful element" that avoids the need for a complete outfit.
The Ultimate Spirit Booster
Ultimately, the fuzzy coat can serve as a great mood lifter.
"It doesn't have to cost a fortune," says the editor, "and it's going to make you feel glamorous when everything else is rather dreary."