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One of the co-founders of the famous ice cream brand Ben and Jerry's has claimed how corporate owner the multinational conglomerate prevented the launch of a new pro-Palestinian ice cream flavor.

The entrepreneur, that co-founded the business with Jerry Greenfield, revealed that he will personally create this new product as part of a personal collection highlighting issues the company has been barred from speaking out about.

Longstanding Dispute Between Creators versus Corporate Owner

The recent announcement escalates the ongoing tension between the internationally recognized ice cream maker with its corporate parent, the UK-based consumer goods giant that has owned Ben & Jerry's for over two decades.

Both founders have claimed that the parent company and its ice cream arm the Magnum brand improperly prevented Ben & Jerry's against "honouring its social mission".

The Fruit Sorbet becoming a Symbol of Support

The entrepreneur stated via social media that he is creating a new watermelon-flavored frozen dessert, asking for consumer ideas regarding the product's name plus additional components.

“I'm doing what they couldn't,” Mr. Cohen commented from a cooking set. “I'm making a watermelon-flavored frozen dessert that calls for permanent peace in Palestine while demanding addressing the harm that occurred in the region.”

This particular fruit has emerged as a symbol of support for Palestinians because of its colors, that match those of Palestine's national banner – red, green, black and white.

Previous Activism plus Recent Developments

In 2021, Ben & Jerry's ceased sales of their merchandise in areas occupied by Israel, resulting in the parent company selling the Israeli operation to an Israeli distributor, thus allowing continued sales in the occupied West Bank.

The new dessert series will be created through Ben's Best, the socially conscious ice cream brand which was first created in 2016 to support former political contender Senator Sanders via the product "Bernie's Return".

Leadership Shifts and Future Plans

The founder revealed how he plans to develop other ice cream flavors that address concerns which the company was prevented from addressing publicly by corporate restrictions.

The announcement follows partner Jerry Greenfield resigned his position at Ben & Jerry's in September, following many years with the organization, mentioning concerns that the company's autonomy was compromised after corporate moves to restrict their advocacy work.

Previously, Mr. Cohen remarked how “My partner has a really big heart and the ongoing dispute with Unilever was breaking it."

"My heart compels me to continue to work within the organization to fight for its independence so that the company can actualise its ethical purpose, the values that established its foundation and has maintained for decades," he told journalists.

• Parent company restrictions regarding political advocacy
• Personal flavor creation from original creators
• The fruit-based product serving as social statement
• Ongoing tensions between parent company and ethical values